INTERNATIONAL INDIE
FOLK MUSIC FESTIVAL
ADVERTISING
Advertising campaign to promote the International Indie Folk Music Festival. Creation of a logo, a poster, and a brochure.
In my artistic approach, I’ve prioritized authenticity and intimacy, which are key components of indie folk music. The stylized portrayals of forests and mountains, along with the color scheme of blue, green, and white, embody the essence of indie folk. In the logo, the typography cleverly represents mountains and subtly spells out acronym “FIMF”.